On the social web users develop virtual personas as online identities in fan fiction and in online stories the personas may. Proper user personas should not be based on fictional user stories your company is inventing.
Personas are also applicable when employees work in unusual or challenging environments eg nurses in a hospital or operators in a call centre.
Personas. The word derives from latin where it originally referred to a theatrical mask. Personas are fictional characters which you create based upon your research in order to represent the different user types that might use your service product site or brand in a similar way. User personas represent real living and breathing people who will engage with your product.
While individuals featured on a persona are technically hypothetical the information on the document should not be hypothetical. Personas development belongs at the beginning of the project as personas can inform site functionality help uncover gaps or highlight new opportunities. Persona definition is a character assumed by an author in a written work.
How to use persona in a sentence. A common layout is a single page including a photograph from stock shots or magazine cutouts a name and social or professional details. Marketers may use personas together with market segmentation where the qualitative personas are constructed to be representative of specific segments.
Personas are concise and visual. Amanda jones 34 press officer at a major food retailing organization etc. A persona plural personae or personas depending to the context can refer to either the public image of one s personality or the social role that one adopts or a fictional character.
It s also tempting to just come up with user personas based on your your colleagues your boss understanding of your market. Avoid your own bias by asking simple questions to your real user base. You may develop one or more personas for a project but limit yourself to the main audiences for the site.
For any given project creating only three or four personas is best. All sections must be completed based on facts hard data and research. Employee personas are most useful where there are groups of workers that have distinct needs and activities eg researchers sales people or care workers.
A persona also user persona customer persona buyer persona in user centered design and marketing is a fictional character created to represent a user type that might use a site brand or product in a similar way. Creating personas will help you to understand your users needs experiences behaviours and goals.